After searching through a Sports Illustrated magazine for any use of the different proofs, an ad located off to the side of a March Madness article really caught my eye, and I feel like instantly noticed its use of a dubious premise within an enthymeme. The ad reads as so:
"To crash with a Volvo is extremely safe.. ...if you're sitting in a Saab."
This a dubious premise to the enthymeme because it is suggesting that all Saab vehicles are going to be safer during an accident than any Volvo. It makes you think that the ad is for Volvo until it flips it on its head and humorously fakes you out a little bit. Because safety is so important when considering a vehicle, Saab made a great move here by not only increasing the public's opinion of their safety ratings, but also putting down a competitor at the same time.
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